Parte di un'intervista
a Robert Greenblatt, capo di NBC entertainement.Well, you come from Showtime, and one of the things that cable discovered over the last decade was that you rotate: you do 13 episodes, then a new show comes in for another 13, etc. Shorter seasons, keep the quality up, originals year-round, and you don't have those weird breaks in March and April where you get one original episode in a 5-week period.
I think we'll gradually see more and more of that. It's obviously easier to do that with reality shows, for economic reasons. We already do that with "Biggest Loser." You can tailor those, because they're expandable or contractable. Harder to do with scripted shows, but we're trying a couple of versions of that this year. There's 16 "Parenthood"s, 15 "Smash"es, 13 "Awake"s because it's mid-season. There could be a scenario where "Parenthood" runs all 16 episodes almost sequentially, which is a benefit to "Parenthood." We saw as we ramped up through the finale in May, it grew, grew, grew. Then when "Parenthood" is done, we'll probably have 10 or 12 weeks of the season left where we could put a show like "Awake." But of course that's more costly. That's stretching one show throughout 35 weeks.