la mid-season finale ha fatto il botto
TNT’s hit series Leverage wrapped up its summer season Sunday with more than 3.7 million viewers in Live
+ Same Day delivery, up a strong 11% when compared to the series’ 2009 summer finale.
The episode enjoyed solid growth among key adult demos, including an exceptional 36% boost from adults 18-34. Leverage’s growing popularity among young adults is also evident in the series’ outstanding performance in time-shifted viewing, with Live + 7 deliveries (through Aug. 22) revealing significant growth over last summer among adults 18-34 and adults 18-49.
Leverage ratings highlights:
Leverage’s summer finale was watched by 3,744,000 viewers; 601,000 adults 18-34; 1,345,000 adults 18-49; and 1,502,000 adults 25-54.
The episode’s total audience growth of 11% over last summer’s finale was driven almost entirely by young adult demos, including adults 18-34 (+36%) and adults 18-49 (+6%).
For the summer, Leverage is averaging 4.5 million viewers in Live + 7 delivery (through Aug. 22). When compared to last summer, the series is up a solid 5% among adults 18-49 in Live + 7, with much of that growth coming from adults 18-34 (+15%). Meanwhile, Leverage’s overall audience and delivery of adults 25-54 remain on par with last summer.
Leverage commands a strong, loyal following, as demonstrated by its outstanding performance in time-shifted viewing. The show’s Live + 7 deliveries (through Aug. 22) show its total audience growing by 62% over Live viewing (34% over Live + Same Day); adults 18-34 by 111% over Live (47% over Live +SD); adults 18-49 by 87% over Live (46% over Live + SD); and adults 25-54 by 80% over Live (43% over Live + SD).
insomma più di 3.7 M di ascolto e 11% in più della mid-season dello scorso anno